Video Marketing

With the reduced costs of digital production and the endless possibilities of web distribution there are marketing opportunities today that did not exist yesterday.

Having said that, there are a couple of critical factors that need to be addressed when considering web video marketing or advertising. First, given that people watching web videos are not a captive audience, it’s critical that you engage them from the outset.  Additionally there must be a ‘feel good’ payoff from watching the ad, otherwise it simply won’t get viewed.

The ingredient most likely to engage people is humour (a huge proportion of web videos that go ‘viral’ do so because they are seriously funny!). Examine your favourite ads on TV and see how this works.

A lot of ads are based on a punch line, so that’s a good place to start when conceiving an ad.  So what you are looking for is a way to expose your product or service that finishes with a (hopefully) humorous twist on the punch line or concept at the centre of your advert.

Second (and this is about FilmStretch’s values rather than what works for the audience) we only enjoy making adverts for products or services that are ‘part of the solution as opposed to part of the problem’.  Rather than venture into a ‘deep and meaningful’, just give us a call with your advert idea, and we’ll let you know if we can jump on board mind, heart and soul.

One last point re web video marketing is that it works better for established brands, as the trust required for people to buy already exists.  If your brand is not established and known, then your time and energy may well be best spent in creating web videos that demonstrate your expertise and give value by way of information or education.  This helps to build the all-important ingredients of trust and respect that are vital to successful, enduing relationships – which are the foundation and life-blood of business.